Marketing Communications

Written by Super User on 11 December 2018. Posted in Marketing Communications

Html E-mail Campaigns

Despite the enormous amount of attention that spam has created in our business environment, email marketing is still a valid and profitable way to communicate with your existing customers.

Targeted HTML emails for marketing products and services

Marketing your product or service with HTML email campaigns can also be the key to acquiring new customers. A recent Direct Marketing Association (DMA) study determined that more than half of e-commerce companies that engaged in email marketing last year earned a profit. According to the DMA, that suggests that direct email marketing works. In addition, they report that email marketing services generate the greatest volume of online traffic for the money, and are easiest to track for response. In fact, at least 19 percent of adult Americans have purchased a product or service as a result of a legitimate commercial email. One of the benefits of email marketing is the ability to obtain demographic information on your customers when they sign up for an email newsletter. If we know who are customers are—their age, gender, income, interests—we can use this information to help target products and services in a monthly email newsletter to better fit their needs. Response Rates In most cases HTML email marketing outperforms traditional direct mail campaigns. Studies have shown response rates for traditional direct mail averages between 1% to 3% while email response averages between 3% and 5%, depending on the industry and format. Customer RetentionEmail marketing has become one of the most effective ways to keep in touch with customers. Many businesses today work hard to acquire new customers; however, retaining them or converting them to regular or repeat customers can be equally challenging. One of the best customer retention strategies is to implement a monthly HTML email newsletter campaign. When done properly a newsletter can drive website traffic, generate leads and sales, and build customer loyalty—all for much less money than you'd spend on a traditional direct marketing campaign. Successful businesses understand the need to stick with proven business models and utilize new technology to expand their operations. Managed Email MarketingWhether you publish a monthly email newsletter or periodically send HTML email announcements or offers, edoc will manage your entire campaign—from signup forms and website integration to writing, design and distribution. We even create and implement auto responders. When a visitor signs up for your free email newsletter they will receive a special welcome email and follow up emails at specified intervals.

Proven and cost-effective online marketing and sales tools and services

Email Newsletters Email Promotions Email Invitations Email Postcards Email Stationery Email Cards

Learn more about how we can help your company make better decisions with your online and traditional marketing communications campaigns. Chances are good that we will save you money and increase your results. Our Internet pros will surprise you with their understanding of how the real world of business works and ways we can customize website, marketing and PR solutions that fit your needs.

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Editorial Services

As an established marketing and communications agency, we deliver a full range of copywriting, copyediting and proofreading services.

Bring your story to life with professional copyediting services

Supported by professional content development, graphic design and strategic marketing services, businesses of all sizes and authors of all levels can be assured we will help their ideas get published or printed. Whether you need help proofing your website pre-launch, polishing first-draft brochure copy or editing a manuscript, it’s important that we understand your vision and concept. Consider these questions: Why is this project important to you? Who do you believe will respond to your products, services, book, or concepts? How will you use this collateral, website or manuscript to enhance your business or career goals? What makes your idea or your business different?

Professional Copyediting Services:

Ghostwriting Editing – standard writing tools, overall flow and order, areas for improvement Copyediting – consistent style rules, grammar and punctuation, revisions for clarity Proofreading – typos, line breaks, formatting consistency, grammar and punctuation Publication distribution Marketing strategy and tactics Account management

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Case Study Communication

Innovative and creative marketing is more important than ever in a shaky economic climate. One of the best strategies for moving your brand from intriguing concept to household name is case studies.

Establish market credibility and generate leads with case studies

From establishing a worldwide presence to illustrating your solution as the best one in your market, case studies are powerful tools for showcasing your unique products and services with the credibility of satisfied customers. We know how to establish your business as a trusted authority by leveraging your most valuable asset—your customers. When potential customers read about the success of your customers with your product or service, they empathize with the challenges faced—and immediately become interested in the solutions you offer. From product launches to success stories and testimonials, we have developed hundreds of case studies using several communication styles. We know how to define real issues faced by real businesses, and bring to life the complexities of your solution within a relevant context.

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Copywriting Services

With decades of experience as professional business copywriters, we know how important it is to thoroughly understand your business—from top to bottom.

Tell your story with expert business copywriting and proofreading services

From foundational messaging to targeted copywriting and copyediting for Internet marketing, marketing communications collateral or brand strategy, we understand how to deliver highly effective, well-written content that allows your business to stand apart from the competition—and attract and keep customers. With the region’s most experienced writers and editors available for any size project, our goal is to deliver powerful, creative work that sells. We combine years of journalistic skills with marketing expertise to get your message across. Projects may range from basic HTML campaigns and websites to company positioning papers or book editing. We will listen closely to your objectives, explore the benefits your business offers, get to know your audiences, and deliver copy that results in maximum impact across all communications.

Core messaging Search Engine Optimized (SEO) web content Communications campaigns Brochures Promotional materials Product documentation HTML E-mails Newsletters Press releases Media kits Blogging Ghostwriting White papers Case studies Proposals PowerPoint presentations Business plans Sales letters Corporate collateral Catalogs Press kits Newsletters Web page content Speeches Scripts Contracts Invitations Ads Legal documents

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Communications Collateral

Car companies and real estate agencies seem to have beautiful marketing collateral—but do those expensive pieces truly communicate their stories? Do they drive prospective customers to take action? Do they convert into measurable sales?

From brochures and personalized direct mailers to datasheets and web pages, our communications collateral not only look good—actually, our team of designers make them look amazing—but they become invaluable sales tools that will directly impact your business’s bottom line. They work because our approach is rooted in a foundational philosophy that is based on a thorough understanding of every client’s brand elements. What makes you different? What do you offer that no one else does? How do you make the same widget more efficiently? More cost-effectively? How do you provide excellent customer service? What matters to your marketplace? By combining answers to these questions and more with a series of quantitative measurement tools and techniques, we get to the bottom of who and what your business is. Only when we have attained a thorough understanding of your brand do we tackle the verbal and graphical aspects of your communications collateral. Then, with these tools at your fingertips, it’s up to you to get selling.

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Marketing Communications

Html E-mail Campaigns

Editorial Services

Case Study Communication

Copywriting Services

Communications Collateral

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