Despite the enormous amount of attention that spam has created in our business environment, email marketing is still a valid and profitable way to communicate with your existing customers.
Marketing your product or service with HTML email campaigns can also be the key to acquiring new customers.
A recent Direct Marketing Association (DMA) study determined that more than half of e-commerce companies that engaged in email marketing last year earned a profit. According to the DMA, that suggests that direct email marketing works.
In addition, they report that email marketing services generate the greatest volume of online traffic for the money, and are easiest to track for response. In fact, at least 19 percent of adult Americans have purchased a product or service as a result of a legitimate commercial email.
One of the benefits of email marketing is the ability to obtain demographic information on your customers when they sign up for an email newsletter. If we know who are customers are—their age, gender, income, interests—we can use this information to help target products and services in a monthly email newsletter to better fit their needs.
In most cases HTML email marketing outperforms traditional direct mail campaigns. Studies have shown response rates for traditional direct mail averages between 1% to 3% while email response averages between 3% and 5%, depending on the industry and format.
Email marketing has become one of the most effective ways to keep in touch with customers. Many businesses today work hard to acquire new customers; however, retaining them or converting them to regular or repeat customers can be equally challenging.
One of the best customer retention strategies is to implement a monthly HTML email newsletter campaign. When done properly a newsletter can drive website traffic, generate leads and sales, and build customer loyalty—all for much less money than you'd spend on a traditional direct marketing campaign.
Successful businesses understand the need to stick with proven business models and utilize new technology to expand their operations.
Whether you publish a monthly email newsletter or periodically send HTML email announcements or offers, edoc will manage your entire campaign—from signup forms and website integration to writing, design and distribution.
We even create and implement auto responders. When a visitor signs up for your free email newsletter they will receive a special welcome email and follow up emails at specified intervals.