Search engine optimization (SEO) -- also known as natural or organic search engine optimization is really the only way for a website to be found in the top results of the search engines. If done correctly, it is a complex process involving visible content, website code, architecture, design, links, keywords and competitive analysis.

85 to 90 percent of all website traffic comes from the major search engines according to Jupiter Research. Search Engine Optimization is the single most important element in getting visitors to your website.

We concentrate on 5 areas of importance during optimization:

Business Assessment

We need to establish a baseline. The old adage “if you don’t know where you are going, how will you know when you get there” is very appropriate. Business assessment brings in focus several factors which need to be addressed before moving further: What are your business goals? How does your website fit into your business plan? Who are your main competitors? What do you do to generate new sales and leads? What is the maximum estimated traffic potential?

Develop a Keyword Strategy

Keyword selection is the single most important stage in the web page optimization process. Choosing the correct keyword phrases will facilitate maximizing your return on investment. Think of your strategy in terms of an overall website theme. Then breakdown the theme into keyword phrases.

Map Content

Mapping content is another word for copyrighting. We need to make our web pages relevant to the keywords we have chosen for that page. Content is king. When creating the page content, we should consider a minimum of 250 words per page.

Website Architecture and Design

Web design features can be marketing challenges. We need to strike the appropriate balance between search engine friendly and people friendly website design.

Meta Tags, Titles & Descriptions

Meta tags, headers, footers and titles need to substantiate the content. One of the most common mistakes in building web pages are the page titles.

Many people use the same title for every page. Think about how you would feel if you went into a book store and every book had the same title. How would you know which book to choose?