Search Engine Optimization SEO
Search engine optimization (SEO) -- also known as natural or organic search engine optimization is really the only way for a website to be found in the top results of the search engines. If done correctly, it is a complex process involving visible content, website code, architecture, design, links, keywords and competitive analysis.85 to 90 percent of all website traffic comes from the major search engines according to Jupiter Research. Search Engine Optimization is the single most important element in getting visitors to your website.
We concentrate on 5 areas of importance during optimization:
Business Assessment
We need to establish a baseline. The old adage “if you don’t know where you are going, how will you know when you get there” is very appropriate. Business assessment brings in focus several factors which need to be addressed before moving further: What are your business goals? How does your website fit into your business plan? Who are your main competitors? What do you do to generate new sales and leads? What is the maximum estimated traffic potential?
Develop a Keyword Strategy
Keyword selection is the single most important stage in the web page optimization process. Choosing the correct keyword phrases will facilitate maximizing your return on investment. Think of your strategy in terms of an overall website theme. Then breakdown the theme into keyword phrases.
Map Content
Mapping content is another word for copyrighting. We need to make our web pages relevant to the keywords we have chosen for that page. Content is king. When creating the page content, we should consider a minimum of 250 words per page.
Website Architecture and Design
Web design features can be marketing challenges. We need to strike the appropriate balance between search engine friendly and people friendly website design.
Meta Tags, Titles & Descriptions
Meta tags, headers, footers and titles need to substantiate the content. One of the most common mistakes in building web pages are the page titles.
Many people use the same title for every page. Think about how you would feel if you went into a book store and every book had the same title. How would you know which book to choose?
The edoc team concentrates its efforts on proven and ethical business models, utilizing new technology to enhance and accelerate the outcomes. We employ targeted placement methodologies and develop relevant content-rich web pages to support the targeted keywords. Striking the appropriate balance of people friendly and search engine friendly design is fundamental to increasing sales and/or lead generation activities.
Optimize your website
Business Assessment
We need to establish a baseline. The old adage “if you don’t know where you are going, how will you know when you get there” is very appropriate. Business assessment brings in focus several factors which need to be addressed before moving further: What are your business goals? How does your website fit into your business plan? Who are your main competitors? What do you do to generate new sales and leads? What is the maximum estimated traffic potential?
Develop a Keyword Strategy
Keyword selection is the single most important stage in the web page optimization process. Choosing the correct keyword phrases will facilitate maximizing your return on investment. Think of your strategy in terms of an overall website theme. Then breakdown the theme into keyword phrases.
Paid Placement
Paid Placement -- also known as Pay-Per-Click (PPC) and Paid Search can be an excellent and cost-effective solution to reach your target audience. Paid Search provides enormous flexibility in targeting your keywords.
Blended Strategy -- deploying a blended strategy of Search Engine Optimization and Paid placement will maximize your exposure to search engine users. This strategy can be used as an immediate revenue generation tool until website rankings are sufficient to drive necessary sales. This strategy will maximize the conversion rate and profits will help offset the cost of other activities.
Web Page Design USA has developed a suite of proprietary software products for managing our clients pay per click (PPC) campaigns. This new software allows us to proactively manage our client’s accounts while achieving the desired positioning at a lower cost per click.
Search Engine Ranking, Internet Marketing Strategy, SEO, Web Traffic
Internet Marketing Strategy
Online success requires more than just top search engine positions or impressive web site design. Internet marketing involves a comprehensive creative approach. Web Page Design USA. addresses every aspect of your on-line presence to deliver results-oriented business success on the Internet.
How Seo Is Done Right!
At Web Page Design USA. we have developed a multi-dimensional approach to our successful Internet marketing strategy. Our Four Corners model builds a solid foundation for your internet presence, integrating the four key areas of a comprehensive Internet marketing strategy.
Press Release Development & Public Relations
Press Release Writing and Distribution: We will work with your team to develop a series of press releases. We distribute the press releases nationally to the targeted channels including top daily and national newspapers, top industry and segment publications, TV, radio, and top online news sources.
Web Page Design USA. offers press release distribution through our robust network of partner sites combined with direct e-mail to over 65,000 media outlets.
Visitor Conversion Optimization
Visitor Conversion Optimization helps clients convert web visitors to web customers in both e-commerce and lead generation websites. Our Conversion Optimization program is an in-depth service that increases you ROI. Essentially, we look at factors dealing with the question “What would compel someone to buy from you?
