Search Engine Optimization SEO
Search engine optimization (SEO) -- also known as natural or organic search engine optimization is really the only way for a website to be found in the top results of the search engines. If done correctly, it is a complex process involving visible content, website code, architecture, design, links, keywords and competitive analysis.85 to 90 percent of all website traffic comes from the major search engines according to Jupiter Research. Search Engine Optimization is the single most important element in getting visitors to your website.
We concentrate on 5 areas of importance during optimization:
Business Assessment
We need to establish a baseline. The old adage “if you don’t know where you are going, how will you know when you get there” is very appropriate. Business assessment brings in focus several factors which need to be addressed before moving further: What are your business goals? How does your website fit into your business plan? Who are your main competitors? What do you do to generate new sales and leads? What is the maximum estimated traffic potential?
Develop a Keyword Strategy
Keyword selection is the single most important stage in the web page optimization process. Choosing the correct keyword phrases will facilitate maximizing your return on investment. Think of your strategy in terms of an overall website theme. Then breakdown the theme into keyword phrases.
Map Content
Mapping content is another word for copyrighting. We need to make our web pages relevant to the keywords we have chosen for that page. Content is king. When creating the page content, we should consider a minimum of 250 words per page.
Website Architecture and Design
Web design features can be marketing challenges. We need to strike the appropriate balance between search engine friendly and people friendly website design.
Meta Tags, Titles & Descriptions
Meta tags, headers, footers and titles need to substantiate the content. One of the most common mistakes in building web pages are the page titles.
Many people use the same title for every page. Think about how you would feel if you went into a book store and every book had the same title. How would you know which book to choose?
The edoc team concentrates its efforts on proven and ethical business models, utilizing new technology to enhance and accelerate the outcomes. We employ targeted placement methodologies and develop relevant content-rich web pages to support the targeted keywords. Striking the appropriate balance of people friendly and search engine friendly design is fundamental to increasing sales and/or lead generation activities.
Business Search Engines
Business Search Engines and Business Directories are basically the same thing. Their purpose is to identify and isolate industrial search traffic in a manner that allows industrial buyers to find specific industrial companies in an easier manner than on a general search engine such as Google, Yahoo, Ask or Bing. While industrial search engines offer companies a great opportunity for exposure to a highly qualified audience the cost to achieve satisfactory results should be carefully considered. As with any advertising, depending on how well you think it through and then execute the plan will determine whether you make money or not.
Things To Consider About Business Search Engine An industrial advertising prospect should determine which industrial search engines hold the most potential. We recommend ignoring any sales material, including statistical data that a sales rep shows you. The undisputable best way to determine which industrial search engines are the best for your business is to go to Google and do several searches for your products or services (just like your prospects would do). Any search engines that do not have first page rankings on Google for your searches are not going to command high user traffic to your listings or advertising. Their visibility must be strong or it is of little value.
Things To Consider About A Program An industrial advertising prospect should remember that, almost always, an advertising sales rep is trying to persuade you into buying a big advertising program instead of helping you to find the lowest cost approach to increase your sales. Top level categories always see more traffic than second or third level headings. Investing in every heading is probably not very cost effective because industrial buyers are smart enough to find a supplier without having to drill down into deeper headings. For example, if searching for a valve manufacturer they will probably begin contacting companies listed under "Valve Manufacturers" and not bother to drill down to "Valve Manufacturers, Brass".
Things To Consider About Their Products If you've ever dealt with yellow page sales reps you are all too familiar with the array of listings, ad sizes, link options and trinkets which are designed to all look attractive and get you on a "shopping spree". Our recommendation is to stay with the basic listings and don't buy everything in the store.
We definitely recommend not buying any website design or website development (i.e., searchable catalogs) for any industrial search engine company. Almost always you will get a proprietary system which you do not own, cannot transfer from them, will not be search engine optimizible and will not allow you to create free relevant inbound links that are the holy grail for search engine ranking if you do not own the sites and they will charge you significant sums every year in order to keep it. We recommend hiring a Website Design and Development Company that can create a custom solution that you DO own and will not have to pay large annual payments. For example, a website and searchable catalog from one of the top industrial search engines may cost you $8000 to $12,000 to build and then cost you $2,000 to $3000 annually to keep it. Instead you could pay the same development cost, own it, and pay $350.00 per year for hosting.
Call Us Today to learn more about how we can help your company to make better decisions on industrial search engines and industrial directory advertising. Chances are good that we will save you money and increase your results.
Your Business Is Unique
That is why we create customized internet marketing solutions. Our internet marketing experts take the time to learn about your company and your markets in order to create relevant solutions. We don't have one-size-fits-all advertising programs. We are extremely customer centric, flexible and creative while being bottom line oriented.
Get A Free Consultation
Call us today to arrange a FREE consultation. Our search marketing pros will surprise you with their understanding of how the real world of business works and how to customize internet marketing solutions that fit your needs.
Search Engine Optimization Company
edoc is a full service Internet Marketing Company offering cost effective solutions for B2B, B2C and corporate clients to reach more prospects. edoc offers single services however we are known for providing a customized, fully integrated blend of services which include Search Engine Marketing, Search Engine Optimization, Website Design or Website Development. Creating scalable programs with only relevant services provides value wither you are one of our National, Regional or local accounts.
The key advantage in working with our company is that we can serve as your internet or social networking marketing department. Partnering with our company can eliminate the costs of an in-house marketing staff and all the overhead that goes with those employees; allowing you more time to focus on running your business and deliver measurable results at a lower cost.
Our Core Purposes
Increasing Online Visibility can be done in a number of ways however every client's situation is different. We help you determine what is the best approach for increasing online visibility. Our search engine optimization (SEO) services can deliver higher organic search engine rankings. Our ability to tie social networking initiatives into you internet marketing will increase visibility, as well as increase brand recognition. Our clients are impressed when we move them from obscurity to prominence on the major search engines. We take pride in our clients experiencing success online and would like to speak with you about your needs. Our most popular services are:
- Search Engine Marketing
- Pay Per Click Advertising
- Search Engine Optimization
- Video & Multimedia
- Social Media Marketing
- Reputation Management
When creating a client's program we consider their overall objective, budget, timelines, and then present our best recommendations. Our approach is to maximize results as quickly as possible and position the client for short and long term success. Unlike internet marketing companies that focus on "number of impressions" or "number of clicks" we focus on reaching a defined target market and generating revenue for our clients in a cost effective manner.
Improving Website Results through the application of strategic web design and development which may include re-imaging, database and e-commerce development, video integration, usability upgrades and similar improvements to engage and persuade site visitors.
Search Engine Optimization Specialists
edoc has search engine optimization specialists that utilize proprietary methodology, customized software and analysis tools to create powerful SEO strategies and tactics. Don't rely on the typical website guy to improve your Google ranking and social network viability. Hire a proven leader in SEO hire edoc!
Get A Free Consultation
Call us today to arrange a FREE SEO consultation. Our search engine optimization specialists will surprise you with their understanding of how to make SEO deliver relevant, competitive rankings for your website.Search Engine Optimization Services
What do I need to know
With almost everyone using search engines to locate products or services it is imperative for every business to establish a competitive presence on major search engines. A great website is just a Monet in closet if it cannot be found on the search engines. Knowing how to achieve this at a reasonable cost can be very challenging for most companies. SEO is not something that the average web designer can do - and hiring the wrong person will waste your time and money. Hiring a proven Search Engine Optimization Company is the only way to get the results that your business needs. We have proven ourselves as a leader in National and Local natural search engine optimization. We have taken the “Pepsi Challenge” with great SEO success across a broad spectrum of business types and markets.
How much will SEO cost us and is it expensive?
It is if it does not yield results. edoc is a highly qualified search engine optimization company offering affordable Search Engine Optimization services. We're not cheap but we're not the most expensive agency either. It's our consistent ability to deliver a positive ROI that makes us affordable. Additionally we offer on-going advice and services. So, with us, SEO is not expensive.
What you can expect
SEO results can be achieved in as little as 30 days of signing a Search Engine Optimization services agreement. Edoc will analyze the competition by grading your website to theirs identifying and design problems that need improvement. We then spider the competitor sites for keyword ideas and consult with you to determine the keywords we will use to attract the personality groups that search in your identified business channels. We also identify competitor external links along with development of a strategic internal linking campaign. The site will then be correctly coded using Google search best practices and years of edoc experience. Every initiative utilizes our proprietary SEO methodology, proven strategies, and custom tactics. SEO is an ongoing endeavor so the second part of the process is SEO maintenance, a monthly meeting to review traffic reports (dashboard) and keyword ranking reports. This meeting helps us to identify traffic patterns and keywords that need adjustment. We then perform the needed adjustments to drive traffic to every page on your site not just the home page or contact page. This gives the site visitor a more relevant and enjoyable search experience, giving us the ability to rank the site for hundreds of keyword phrases. Every client receives unique attention to address their specific needs. You can expect an increase in traffic when you use our services.
Your Success is Our Success
At edoc our mission is clear; to achieve the greatest amount of the most relevant, highest possible ranking, key phrases in the client ‘s industry or market. We strive for multiple keyword placements per keyword on the front of the search engines. Heck, we can get you listed on the front of the search engines once per keyword phrase without getting out of bed in the morning! Let’s get as many as we can and drive your competitor off the front page.
Email Marketing Works
Targeted email marketing
Email Marketing Basics
Even with the enormous amounts of attention that spam has created in our business environment, email marketing is still a valid and profitable way to communicate with your existing customers, it can also be the catalyst in acquiring new ones.
A recent Direct Marketing Association (DMA) study determined that more than half of e-commerce companies that engaged in email marketing last year earned a profit. According to the DMA, that suggests that direct email marketing works.
In addition, they report that email marketing generates the greatest volume of online traffic for the money and it is easy to track for response.
The DMA sites that at least 19 percent of adult Americans have purchased a product or service as a result of a legitimate commercial email.
One of the benefits of email marketing is the ability to obtain demographic information on your customers when signing up for an email newsletter. If we know who are customers are; age gender, income, interests for example we can use this information to help target products and services in a monthly newsletter to better fit their needs.
Link Building
Link Building is one of the most important factors in Search Engine Marketing.
Link Building and Popularity
A quality link building campaign is one of the most important factors in Search Engine Optimization. This is a critical component for achieving and retaining top search engine ranking.
Search engines such as Google use link popularity as a major component in determining your position. The number of relevant inbound links to your site determines its popularity. In other words having links to other websites on your website does not help you in the rankings. It is the other sites that link to you that count.
Think of link building as a measure of how popular you are. The more people that link to you the more popular you must be. All quality campaigns need to include both reciprocal and non-reciprocal links.
Optimize your website
Business Assessment
We need to establish a baseline. The old adage “if you don’t know where you are going, how will you know when you get there” is very appropriate. Business assessment brings in focus several factors which need to be addressed before moving further: What are your business goals? How does your website fit into your business plan? Who are your main competitors? What do you do to generate new sales and leads? What is the maximum estimated traffic potential?
Develop a Keyword Strategy
Keyword selection is the single most important stage in the web page optimization process. Choosing the correct keyword phrases will facilitate maximizing your return on investment. Think of your strategy in terms of an overall website theme. Then breakdown the theme into keyword phrases.
Paid Placement
Paid Placement -- also known as Pay-Per-Click (PPC) and Paid Search can be an excellent and cost-effective solution to reach your target audience. Paid Search provides enormous flexibility in targeting your keywords.
Blended Strategy -- deploying a blended strategy of Search Engine Optimization and Paid placement will maximize your exposure to search engine users. This strategy can be used as an immediate revenue generation tool until website rankings are sufficient to drive necessary sales. This strategy will maximize the conversion rate and profits will help offset the cost of other activities.
Web Page Design USA has developed a suite of proprietary software products for managing our clients pay per click (PPC) campaigns. This new software allows us to proactively manage our client’s accounts while achieving the desired positioning at a lower cost per click.
Press Release Development & Public Relations
Press Release Writing and Distribution: We will work with your team to develop a series of press releases. We distribute the press releases nationally to the targeted channels including top daily and national newspapers, top industry and segment publications, TV, radio, and top online news sources.
Web Page Design USA. offers press release distribution through our robust network of partner sites combined with direct e-mail to over 65,000 media outlets.
Search Engine Ranking, Internet Marketing Strategy, SEO, Web Traffic
Internet Marketing Strategy
Online success requires more than just top search engine positions or impressive web site design. Internet marketing involves a comprehensive creative approach. Web Page Design USA. addresses every aspect of your on-line presence to deliver results-oriented business success on the Internet.
How Seo Is Done Right!
At Web Page Design USA. we have developed a multi-dimensional approach to our successful Internet marketing strategy. Our Four Corners model builds a solid foundation for your internet presence, integrating the four key areas of a comprehensive Internet marketing strategy.
Visitor Conversion Optimization
Visitor Conversion Optimization helps clients convert web visitors to web customers in both e-commerce and lead generation websites. Our Conversion Optimization program is an in-depth service that increases you ROI. Essentially, we look at factors dealing with the question “What would compel someone to buy from you?





