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 Search engine optimization (SEO) -- also known as natural or organic search engine optimization is really the only way for a website to be found in the top results of the search engines. If done correctly, it is a complex process involving visible content, website code, architecture, design, links, keywords and competitive analysis.
85 to 90 percent of all website traffic comes from the major search engines according to Jupiter Research. Search Engine Optimization is the single most important element in getting visitors to your website.
We concentrate on 5 areas of importance during optimization:
Business Assessment
We need to establish a baseline. The old adage “if you don’t know where you are going, how will you know when you get there” is very appropriate. Business assessment brings in focus several factors which need to be addressed before moving further: What are your business goals? How does your website fit into your business plan? Who are your main competitors? What do you do to generate new sales and leads? What is the maximum estimated traffic potential?
Develop a Keyword Strategy
Keyword selection is the single most important stage in the web page optimization process. Choosing the correct keyword phrases will facilitate maximizing your return on investment. Think of your strategy in terms of an overall website theme. Then breakdown the theme into keyword phrases.
Map Content
Mapping content is another word for copyrighting. We need to make our web pages relevant to the keywords we have chosen for that page. Content is king. When creating the page content, we should consider a minimum of 250 words per page.
Website Architecture and Design
Web design features can be marketing challenges. We need to strike the appropriate balance between search engine friendly and people friendly website design.
Meta Tags, Titles & Descriptions
Meta tags, headers, footers and titles need to substantiate the content. One of the most common mistakes in building web pages are the page titles.
Many people use the same title for every page. Think about how you would feel if you went into a book store and every book had the same title. How would you know which book to choose?
The image factory LLC. team concentrates its efforts on proven and ethical business models, utilizing new technology to enhance and accelerate the outcomes. We employ targeted placement methodologies and develop relevant content-rich web pages to support the targeted keywords. Striking the appropriate balance of people friendly and search engine friendly design is fundamental to increasing sales and/or lead generation activities.
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Targeted email marketing
Email Marketing Basics
Even with the enormous amounts of attention that spam has created in our business environment, email marketing is still a valid and profitable way to communicate with your existing customers, it can also be the catalyst in acquiring new ones.
A recent Direct Marketing Association (DMA) study determined that more than half of e-commerce companies that engaged in email marketing last year earned a profit. According to the DMA, that suggests that direct email marketing works.
In addition, they report that email marketing generates the greatest volume of online traffic for the money and it is easy to track for response.
The DMA sites that at least 19 percent of adult Americans have purchased a product or service as a result of a legitimate commercial email.
One of the benefits of email marketing is the ability to obtain demographic information on your customers when signing up for an email newsletter. If we know who are customers are; age gender, income, interests for example we can use this information to help target products and services in a monthly newsletter to better fit their needs.
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Read more... [Email Marketing Works]
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Link Building is one of the most important factors in Search Engine Marketing.
Link Building and Popularity
A quality link building campaign is one of the most important factors in Search Engine Optimization. This is a critical component for achieving and retaining top search engine ranking.
Search engines such as Google use link popularity as a major component in determining your position. The number of relevant inbound links to your site determines its popularity. In other words having links to other websites on your website does not help you in the rankings. It is the other sites that link to you that count.
Think of link building as a measure of how popular you are. The more people that link to you the more popular you must be. All quality campaigns need to include both reciprocal and non-reciprocal links.
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Read more... [Link Building]
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Business Assessment
We need to establish a baseline. The old adage “if you don’t know where you are going, how will you know when you get there” is very appropriate. Business assessment brings in focus several factors which need to be addressed before moving further: What are your business goals? How does your website fit into your business plan? Who are your main competitors? What do you do to generate new sales and leads? What is the maximum estimated traffic potential?
Develop a Keyword Strategy
Keyword selection is the single most important stage in the web page optimization process. Choosing the correct keyword phrases will facilitate maximizing your return on investment. Think of your strategy in terms of an overall website theme. Then breakdown the theme into keyword phrases.
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Read more... [Optimize your website]
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Paid Placement -- also known as Pay-Per-Click (PPC) and Paid Search can be an excellent and cost-effective solution to reach your target audience. Paid Search provides enormous flexibility in targeting your keywords.
Blended Strategy -- deploying a blended strategy of Search Engine Optimization and Paid placement will maximize your exposure to search engine users. This strategy can be used as an immediate revenue generation tool until website rankings are sufficient to drive necessary sales. This strategy will maximize the conversion rate and profits will help offset the cost of other activities.
Web Page Design USA has developed a suite of proprietary software products for managing our clients pay per click (PPC) campaigns. This new software allows us to proactively manage our client’s accounts while achieving the desired positioning at a lower cost per click.
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Press Release Writing and Distribution: We will work with your team to develop a series of press releases. We distribute the press releases nationally to the targeted channels including top daily and national newspapers, top industry and segment publications, TV, radio, and top online news sources.
Web Page Design USA. offers press release distribution through our robust network of partner sites combined with direct e-mail to over 65,000 media outlets.
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