Today about 50% of the websites on the internet are 4 years or more old. Website design, optimization and link development, along with search engine ranking, all have algorithms and rules that change sometimes as often as monthly. Websites, because of this, become quickly outdated.

New sites continue to bring new knowledge and new technologies to bear in their design and capabilities, and ultimately the experience they provide to their visitors increases dramatically.  So in reality, if your site is two years old or more, you should be considering a review of your sites function and capabilities, today.

Here are some guidelines you can use to understand, in detail, how to proceed with your site evaluation.

• Examine your competitors’ web sites and web site design. 
• Honestly appraise if their web site design is aesthetically “better” than yours. 
• Do your competitors offer significant features that you don’t, such as live chat, a customer forum, newsletter, blog or “tell a friend”?
• Do they provide a better presentation of product or services?  Are “specials” highlighted?
• Go through their checkout process if it has a shopping cart or is an e-commerce site.  Is it faster and easier than yours?

If you answered yes to any of the above questions your site needs to be redesigned. There are many reasons for why your site no longer stacks up, including:

• Your website was built on a small budget.  Many websites are launched with a budget inadequate for creating a professional Internet presence.
• Your website looks “dated”.  Technology keeps moving forward, and what looked great a few years ago is now out of step with today’s design standards and shopper expectations.
• Your business has changed.  Your business has grown, and your web site is no longer a clear reflection of your business proposition.
• Your web site no longer follows your marketing plans and is not in your current advertising budget.
• Your competitors are ahead of you.  Lead the pack rather than following it.  Offer features that represent clear competitive superiority.
• You now better understand your customers.  You’ve developed a deeper understanding of what your customers are looking for and some of the problems that they might have encountered on your site.  You need to factor those elements into a redesign that more effectively caters to your market’s expectations.
• Content is difficult or costly to keep fresh.  More current web tools allow the site owner to easily update all the content on their website, keeping it fresh and relevant.
• You need to increase your site’s visibility.  If your original site was developed with little consideration to what search engines use for ranking your site, a redesign with new content will raise your site’s search engine rankings. 

Web Page Design USA’s team concentrates its efforts on proven and ethical business models, utilizing new technology to enhance and accelerate the outcomes. We employ targeted placement methodologies and develop relevant content-rich web pages to support the targeted keywords. Striking the appropriate balance of people friendly and search engine friendly design is fundamental to increasing sales and/or lead generation activities. Give us a call today for a free and better yet, a most informative discussion of your current and future website expectations!